Vagaro is a salon, spa, and fitness scheduler that charges $23.99/mo plus $10-$100+ in add-on fees for features like forms, text marketing, and a branded app. LVL2 includes all features at every tier — plus SMS booking, stencil generation, flash workflow, convention mode, the LVL2 Bot, Ink Studio, and 50+ tattoo-specific features Vagaro was never designed to have. Free to start. Built by a tattoo artist.
Reviewed March 2026 · Vagaro public pricing/pages + LVL2 repo-verified data
Vagaro starts at $23.99/mo. Then forms are $10/mo. Text marketing is $20/mo. A branded app is $100/mo. Website builder is $20/mo. The price you see is never the price you pay. LVL2 includes everything.
Vagaro serves 220,000 salon, spa, and fitness professionals. They added a tattoo page, but the platform was built for facials and haircuts. No stencil tools, no flash workflow, no convention mode.
Vagaro's AI writes service descriptions and generates forms. LVL2's AI books appointments via text, generates tattoo concepts, creates stencils, and the LVL2 Bot is trained on tattooing and art theory.
WHO BUILT THIS
Vagaro serves 220,000 professionals across salons, spas, and fitness studios. Their tattoo shop page is a subsection of their business — not their mission. LVL2 was built by a working tattoo artist who still tattoos every day. Every feature exists because it solved a real problem in the chair. When you use LVL2, you're supporting a tattoo artist, not funding a spa software company.
VERDICT
Vagaro's 220,000 professionals aren't wrong — it's a solid tool for beauty and wellness. It just wasn't built for tattoo shops, and the tattoo page it added doesn't change that.
WHAT VAGARO DOESN'T HAVE
Vagaro handles booking for spas. These are the features LVL2 has that Vagaro doesn't — and they're the ones that let you run a tattoo business, not just manage appointments.
Clients book via text message. No app, no login, no marketplace. Just a text and they're booked. Vagaro requires clients to use their app or website. LVL2 meets clients where they already are — their text messages.
LVL2's AI Booking Bot handles SMS conversations, collects request details, and creates booking requests. Vagaro has no AI booking — just a calendar widget.
Your own AI assistant trained on business operations, tattooing, and art theory. Vagaro's AI generates service descriptions. The LVL2 Bot actually understands your industry.
Generate stencils from designs right in the platform. Border customization, sharing, daily challenges. Vagaro doesn't know what a stencil is — because salons don't need them.
Upload flash sheets with numbered pieces. Clients pick by number before the appointment. Vagaro has no flash workflow — because barbershops don't sell flash.
All flash drops across the platform in one browsable marketplace. New eyeballs on your work. Vagaro has no concept of flash art.
Switch to convention mode when you're on the road. Queue management, walk-in flow, and event-ready client handling. Vagaro was built for a fixed salon location.
Mix and save ink color recipes. Browse ink brands, create custom formulas, organize your ink library. Know exactly what colors you used on every piece. Not a feature a spa scheduler needs.
Turn your iPad into a kiosk for walk-in check-ins, ID capture, digital waivers, staff PIN login, and front-desk flow.
Sell digital art, courses, tutorials, flash packs, stencil files — anything downloadable. Instant delivery. Vagaro's store sells physical products, not digital downloads.
Real shipping for your merch shop. Rates, labels, tracking. Ship anywhere. Vagaro's online store has no shipping integration — it's built for in-salon retail.
Client adds merch and bounces? Automatic recovery emails bring them back. Vagaro doesn't have cart recovery — because their store wasn't built for e-commerce.
A full portal your clients use — appointment history, forms, payments, healing journey, mood boards, tattoo passport. Not just a booking confirmation page.
Apply to events and conventions from LVL2. Track status, manage your convention calendar, list appearances. Vagaro doesn't support conventions.
List guest spots, manage availability at other shops. Applications, approvals, scheduling. Built in. Vagaro has no concept of traveling artists.
Multi-artist pieces with shared scheduling and payment coordination. Built into the platform. Vagaro doesn't support collaborative bookings.
Built-in social where you connect with other artists. Post work, follow, comment, react. A real community — not a business listing on a spa directory.
Clients describe what they want, AI generates tattoo concepts. Speeds up consultation. Vagaro's AI writes descriptions — it doesn't create art.
Clients track healing with check-ins, milestones, aftercare reminders. Plus a tattoo passport — every piece recorded. Professional follow-through.
Learn tattooing and art theory right inside LVL2. Courses, lessons, educational content for every skill level. Vagaro doesn't teach you your craft.
Manage apprentices in your studio. Assign mentors, track progress, share resources. Structured tools for growing the next generation of artists.
Sell or share digital assets with other artists — brush sets, palettes, references, courses. An artist-to-artist marketplace inside the platform.
Track every business expense with categories, receipt uploads, and reporting. Know exactly what you're spending. Vagaro charges $30-40/mo extra for QuickBooks/Xero integration.
Generate tax reports anytime. Income, expenses, net profit, all organized. No $30/mo accounting add-on needed.
XP system, tiered loyalty, achievements, badges. Clients earn rewards for booking, buying, referring. Vagaro has a basic loyalty points system — LVL2 gamifies retention.
Artists earn XP for activity and engagement. Leaderboard rankings, trending status. The more active you are, the more visible you become.
Generate and send professional invoices with PDF export. Track payments, send reminders. Vagaro doesn't have invoicing — it's built for checkout, not billing.
Clients upload mood boards with references and inspiration. Auto-attached to booking requests. Your artists see what the client wants before they arrive.
Order needles, ink, machines, aftercare right from LVL2. One platform for everything. Vagaro sells nothing to artists.
Every feature on this page is included in your plan. No $10/mo forms add-on, no $20/mo marketing add-on, no $100/mo branded app fee. LVL2 doesn't nickel-and-dime you.
HONEST LOOK
Vagaro is a well-established platform with 220,000 professionals. If you run a salon or spa alongside your tattoo work, Vagaro's broad feature set for beauty and wellness might be useful. Their POS works, their booking calendar works, and intake forms are available (as an add-on). They also have payroll for studios with employees.
But if you're a tattoo artist, you're paying for a platform built for a different industry and nickel-and-dimed for features that should be included. LVL2 gives you the same booking simplicity with all features included and 50+ tattoo-specific tools Vagaro was never designed to have.
FULL COMPARISON
| Feature | LVL2 | Vagaro |
|---|---|---|
| Online booking page | ||
| Calendar sync (Google/Apple) | ||
| Auto SMS reminders | ||
| Review collection | ||
| Team / multi-artist support | ||
| Intake forms | $10/mo add-on | |
| Gift certificates | ||
| Memberships | ||
| POS system | ||
| Online product store | ||
| Email marketing | ||
| Client profiles & history | ||
| Mobile app | ||
| Tattoo-native platform | ||
| Fee only applies to deposit | Starter/Pro | |
| SMS booking (book via text) | ||
| AI Booking Bot (SMS) | ||
| LVL2 Bot (trained on tattooing + art theory) | ||
| AI tattoo idea generation | ||
| Stencil generation | ||
| Flash sheet upload (numbered pick) | ||
| Flash marketplace | ||
| Convention mode | ||
| Walk-in mode & queue | ||
| Event queue management | ||
| Convention applications | ||
| Guest spots | ||
| Collabs (multi-artist pieces) | ||
| Digital products (art, courses, tutorials) | ||
| Shipping integration (rates + tracking) | ||
| Product reviews (verified buyers) | ||
| Product waitlists | ||
| Abandoned cart recovery | ||
| Client portal | ||
| CRM + full client history | Basic | |
| Invoices (generate + send + PDF) | ||
| Estimates & quotes (AI-assisted) | ||
| Social feed (artist community) | ||
| Followers (clients subscribe to artists) | ||
| Waitlists (organized + automatic matching) | ||
| Ink Studio (color mixing + ink recipes) | ||
| Exchange (artist-to-artist marketplace) | ||
| Art School (learn tattooing + art theory) | ||
| Apprenticeship management | ||
| Healing journey & aftercare tracking | ||
| Tattoo passport (client tattoo record) | ||
| Mood boards (shared with clients) | ||
| Artist discovery map | ||
| Loyalty program & rewards (XP) | ||
| Community XP & leaderboard | ||
| Client referrals (track + reward) | ||
| Video consultations | ||
| Expense tracking (receipts + categories) | ||
| Tax summary & reports | ||
| Campaigns (marketing automation) | ||
| Lifecycle automation (client journeys) | ||
| Two-way client messaging | ||
| Client wallet & credits | ||
| Hosted payouts | Via Stripe | |
| Booking page customization (themes + animated backgrounds) | ||
| QR code generation | ||
| Business card generator + digital business cards | ||
| Supply store (needles, ink, machines) | ||
| Custom domain | ||
| Artist verification system | ||
| Booth rent records + reminders | ||
| Roster availability page | ||
| Collaborative studio workspace | ||
| Time tracking | ||
| Featured marketplace placements | ||
| Owner reports (PDF export) | ||
| 1099-NEC tax summary | ||
| Text marketing | $20/mo add-on | |
| Branded mobile app | $100/mo add-on | |
| Website builder | $20/mo add-on |
PRICING
Starter: Free forever. Zero platform fee. 9.8%% on client deposits only.
Pro: $39/mo. 4.5%% on client deposits only.
Every feature on this page included at every tier. No add-on fees.
Base: $23.99/mo (1 calendar) — $83.99/mo (7+)
Forms: +$10/mo · Text Marketing: +$20/mo
Branded App: +$100/mo · Website: +$20/mo
Processing: 2.2%-3.5% + $0.10-$0.19 per transaction
LVL2 is $0 now while free for artists. Vagaro starts at $23.99/mo for one calendar — but that's before add-ons. Forms alone cost $10/mo. Add text marketing ($20/mo), a branded app ($100/mo), and a website ($20/mo) and you're looking at $170+/mo. For a spa scheduler with no tattoo-specific tools.
LVL2 Pro tools include roster, kiosk, waivers, walk-in queue, custom domain, and 50+ more features — forms, marketing, SMS booking, AI tools, stencils, flash workflow, convention mode, Ink Studio, expense tracking, the supply store, and 50+ features Vagaro doesn't have at any price. Future charges will be shown before they take effect.
FAQ
START FREE
$0 add-on fees. 50+ features Vagaro doesn't have. SMS booking. Stencil generation. Flash workflow. Convention mode. LVL2 Bot. Ink Studio. AI tattoo ideas. Merch shop with shipping. Digital products. Expense tracking. Tax reports. All features included at every tier. Built by a tattoo artist. Set up in minutes.