◉ ABOUT — LVL2

BUILT FOR THE CRAFT.
BUILT FOR THE ARTIST.

LVL2 is the professional standard for modern service businesses. I build tools that protect your time, secure your income, and automate your intake — so you can focus on the art.

BUILT BYA working tattoo artist
SHIPPED FROMThe studio floor
DESIGNED FORIndependent creators

THE MISSION

EMPOWERING THE INDEPENDENT ECONOMY.

Every artist deserves a professional standard that matches their skill. The future of service businesses is independent — and those artists deserve better than generic, legacy software.

My mission is to eliminate the administrative friction of being independent, so you can focus on what you do best: creating. I'm building the infrastructure for the next generation of world-class creators.

THE ORIGIN

BORN IN THE STUDIO.

It started in a tattoo studio. I watched world-class artists spend their lunch breaks chasing deposits on Instagram and answering the same intake questions for the hundredth time.

The art had evolved, but the business tools hadn't. LVL2 was built to bridge that gap — combining high-end design with rock-solid reliability to protect artists from no-shows and flakes.

WHAT I DO

ONE PERSON. EVERY PIXEL.

01Design

Pixel-perfect craft

Every screen, every interaction, every micro-animation — designed to match the high-end nature of your work.

Stack
Design · UX · Motion
02Engineering

Full-stack reliability

From database to deployment. Built for speed and real-time sync across studio, kiosk, and mobile — so nothing drops.

Stack
Next.js · Supabase · Stripe
03Operations

Always-on support

Support, infrastructure, and everything in between. You never have to worry about the "tech stuff" again.

Stack
Support · Infra · Ops

THE TEAM

BUILT BY AN ARTIST.

One person behind the product — with a story that matches yours.

Russell Cain

Founder · Engineer · Tattoo Artist

Tattoo artist and builder. I started LVL2 after watching world-class artists lose hours to DMs, spreadsheets, and chasing deposits. This is the tool I wished I had in the studio — built for the way artists actually work, not the way generic booking software thinks they should.

◉ GET IN TOUCH

HAVE QUESTIONS?
LET'S TALK.

Whether you're an artist looking to level up or you're interested in what I'm building for independent creators.